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PC Press Releases?
Hi Jon & Tom!
I do not know if you have ever considered press releases pertaining to PC (for instance, the fuel discount program, etc.) or if this is even worthwhile doing.
However, I am subscribed to the RV Daily Report, which is a daily email with the news of the day. You can view and read it on their website at http://www.rvdailyreport.com
It just so happens, that I noticed a press release from our friends on the other side, announcing their June rally in Louisville, KY.
I figured, if they can do it, then you can do it, too.
I could imagine this daily report is in the inbox of many Class A and Prevost and other high-end coaches owners and it would be yet another way to put PC in the spotllight.
Like you have said before, the powers are in the numbers, i.e., members. Hey, that could be another press release!
PC announces its 1,000th member! Since PC was founded … the membership has grown rapidly … bla bla bla.
Anyway, just a thought!
It may not be worth much at all.
Cheers,
Ronald
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2 Replies
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Ron, That is a great idea and when Tom returns from his trip it is something to discuss.
Right now we have worked hard through word of mouth to help our membership grow and we have seen from the growth rate the bigger we get the faster we grow. I guess we need to consider what you suggest because as our numbers grow we have greater influence which in turn enables us to negotiate more and better programs for our members.
Our growth also means our advertisers who are the ones who make PC possible will benefit greatly from the size of our membership and we owe them our efforts so they can get a better return on their investment in PC.
Thanks for the tip.
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As Jon said, we’ll look into it and thanks for the tip.
I noted they call it a Rally when in fact it’s a bus sales adventure like the one in Tampa in January.
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